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Twitter Retweet Contest Case Study

I’m running a pretty interesting case study that has already shown some great results. However, the case study is going to be run until Nov. 1st, 2012.

This is my first time really using Twitter for a case study and I’d really like to see where it goes.

You can see the actual page of the tweet contest by clicking here.

Twitter

Twitter

How the Twitter Contest Works

I used to think that contests were kind of “ehk”

To be honest I didn’t think they were worth the time.

The entire contest was put together in about 1 hour and it’s going to cost me the price of the product (I could have selected a smaller product) but the idea here is to see how social traffic from Twitter converts to sales for a larger product ($300+).

On the page, you’ll notice there is an add to cart button, this is attached to my affiliation with Amazon. They’ve proven to be a good affiliate versus the competitors for my very specific audience.

When someone goes to the page, they will then see that they need to follow @Halo4Fans and then retweet “Just entered to win a #Halo4 #Xbox360. Just follow @Halo4Fans and retweet. http://www.halo4.org/halo-4-xbox-360/ #Halo4Fans”

When I Launched the Campaign

I actually launched the campaign last night at about 2:00am, but my results were still pretty amazing. I gained 200 followers and tons of retweets all across twitter.

Now it’s 12 hours later and I just launched the same campaign.

In less than 12 minutes I’ve gained about 100 new followers.

Twitter Followers Gained

100+ Twitter Followers Gained

Pretty cool results.

I’d like to see where this goes.

Think I’m screwing around? Check out this screenshot I took of retweets.

Twitter Case Study

Twitter Case Study

You can see that tweets were roughly only a few seconds apart.

I guess that’s a success for my first time messing around with Twitter. I’ll continue this case study as I discover more.

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I’m a 23 year old entrepreneur who is extremely dedicated to helping others succeed in anything and everything in life.

Share Your Thoughts (16 Comments)

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  1. NicheOptimizer August 10, 2012 at 2:33 pm #

    Retweets are coming in faster than I can think. Up to 423 followers already. In a sense, that’s about $1 per follower if you consider how much money I have to spend on the console when it’s released. But since this is a 2 month case study, I have no doubt that it will grow way more.

    Also I want to note that it may have been smarter to make this a 7-10 day event, versus a 2 month event. Usually the shorter the amount of time you give people, the better results you have, at least in my experiences. But I guess this is a new experience :)

  2. Justin Lewis August 10, 2012 at 2:33 pm #

    Retweets are coming in faster than I can think. Up to 423 followers already. In a sense, that’s about $1 per follower if you consider how much money I have to spend on the console when it’s released. But since this is a 2 month case study, I have no doubt that it will grow way more.

    Also I want to note that it may have been smarter to make this a 7-10 day event, versus a 2 month event. Usually the shorter the amount of time you give people, the better results you have, at least in my experiences. But I guess this is a new experience :)

  3. Benjamin August 10, 2012 at 9:55 pm #

    Awesome bro. I am amazed to see how fast followers and retweets are coming :) Definitely an awesome idea!

    • Justin Lewis August 11, 2012 at 2:27 pm #

      It’s really exciting, can’t wait to see where it leads. Just hit 670 followers.

  4. Benjamin August 10, 2012 at 9:55 pm #

    Awesome bro. I am amazed to see how fast followers and retweets are coming :) Definitely an awesome idea!

    • NicheOptimizer August 11, 2012 at 2:27 pm #

      It’s really exciting, can’t wait to see where it leads. Just hit 670 followers.

  5. elvis August 10, 2012 at 10:49 pm #

    what did you use to make the contest, meaning theme or simple html?

    i am looking for something similar

    • Justin Lewis August 11, 2012 at 2:27 pm #

      I used FlexSqueeze, it’s the only theme that I use for anything really. And it was via WordPress.

  6. elvis August 10, 2012 at 10:49 pm #

    what did you use to make the contest, meaning theme or simple html?

    i am looking for something similar

    • Avatar of Justin Lewis
      Justin Lewis August 10, 2012 at 11:31 pm #

      I always use FlexSqueeze for pretty much everything that I do. It’s my favorite theme out there.

    • NicheOptimizer August 11, 2012 at 2:27 pm #

      I used FlexSqueeze, it’s the only theme that I use for anything really. And it was via WordPress.

  7. Jesse August 11, 2012 at 10:13 am #

    This is so weird, I was just thinking of doing something like this to get Facebook fans for my gamer site. I worry though, because my niche isn’t like Halo 4, there isn’t news to be posted every day. You make it look easy, Justin. Good work.

    • Justin Lewis August 11, 2012 at 12:33 pm #

      Hey Jesse, just because there isn’t news everyday doesn’t mean you can’t share things on your page. Also make sure you research how you can do contests on Facebook, there are lots of rules and regulations for Facebook contests, so watch out.

  8. Jesse August 11, 2012 at 10:13 am #

    This is so weird, I was just thinking of doing something like this to get Facebook fans for my gamer site. I worry though, because my niche isn’t like Halo 4, there isn’t news to be posted every day. You make it look easy, Justin. Good work.

    • NicheOptimizer August 11, 2012 at 12:33 pm #

      Hey Jesse, just because there isn’t news everyday doesn’t mean you can’t share things on your page. Also make sure you research how you can do contests on Facebook, there are lots of rules and regulations for Facebook contests, so watch out.

  9. Latif Ramadan May 3, 2013 at 3:56 am #

    Nice tips for retweet contest. Now, I think to create some contest like this. but, how to decide the contest winner ?

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