The Psychology Behind Controversy – Part 1

I’m talking with Derek Halpern, the founder of Social Triggers, who I must say is a very inspiring guy. Thanks a lot to Sheila for pointing Derek out to me in the NOW University forum.

I sent in a request to have Derek create a post/video in relation to the psychology behind controversy and how it’s helped marketers, such as myself.

Halo 4 vs. Call of Duty Black Ops 2

These are 2 games that are compared very often, but the fans behind them are extremely serious about having their say between which they prefer over the other.

I’ve noticed with my Halo 4 Fans Facebook page that whenever I toss controversy into the mix, I get an outrageous amount of attention in a very short period of time, which in turn has helped increase my fan base, along with gain some notable attention from some very big guys in the industry.

So why is controversy interesting?

I feel it’s because people want to stand up for what they believe in.

But wait! There’s more?

But, I’m not going to go heavy into this, instead, I’m going to hand this one over to Derek at Social Triggers and see what he has to say about this. I’ll later update this post with a link to his video, blog post, or whatever else he has to share on the matter.

I’ll also create a second part all together for this post and share it on the NOW blog.

P.S. You’ll notice there is a picture on this page. Interestingly enough, Derek shared a post recently about how images can help convince people that you’re not lying. It’s a pretty good share so check it out.

Created by Justin Lewis

I’m a 23 year old entrepreneur who is extremely dedicated to helping others succeed in anything and everything in life.